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EBOOKS / WHITEPAPERS
The Media Quality Report
This whitepaper was created as the main piece of content to drive awareness and education around a new quality product we were launching.
This project was conceptualised and written by me, working closely with our product and design teams.
It was downloaded over 200 times within the first 3 months of launch.
This project was conceptualised and written by me, working closely with our product and design teams.
It was downloaded over 200 times within the first 3 months of launch.
How to complete your tech stack with Digital Experience Intelligence
This ebook educates readers on where digital experience intelligence (DXI) sits in a tech stack, and how it supports other tools to drive more ROI. Accompanying this piece are 5 separate one-pagers that explore the relationship between DXI and product, APM, web, experimentation and VoC tools.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
Better Together series
This series of one-pagers explore the relationship between DXI and product, APM, web, experimentation and VoC tools. This was created as a supplement to the How to complete your tech stack with digital experience intelligence ebook.
Everything you need to know about digital experience analytics series
This project was created to educate and drive brand awareness of digital experience analytics (DXA) for Asian markets. I took on this project (originally meant to be a blog post) shortly after I joined the company and expanded it into an ebook and 5-part, vertical specific one-pagers.
The Cost of Doing Nothing
Based on a H1 messaging I developed for the APJ region, I developed this piece for LinkedIn to utilise it's newer multi-page carousel format. Similar to the messaging, this piece details why it's imperative for brands to act now and tap into the power of digital experience intelligence in order to stay competitive.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
2023 Travel & Hospitality Benchmark Report
A spinoff of our popular 'Benchmark Report', this T&H focused whitepaper highlights key industry digital metrics from the previous year, and includes tips and insights to beating these benchmarks.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
CASE STUDIES
VIDEOS
WEBSITE
ARTICLE WRITING
SOCIAL MEDIA
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