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EBOOKS / WHITEPAPERS
The Media Quality Report
This whitepaper was created as the main piece of content to drive awareness and education around a new quality product we were launching.
This project was conceptualised and written by me, working closely with our product and design teams.
It was downloaded over 200 times within the first 3 months of launch.
This project was conceptualised and written by me, working closely with our product and design teams.
It was downloaded over 200 times within the first 3 months of launch.
How to complete your tech stack with Digital Experience Intelligence
This ebook educates readers on where digital experience intelligence (DXI) sits in a tech stack, and how it supports other tools to drive more ROI. Accompanying this piece are 5 separate one-pagers that explore the relationship between DXI and product, APM, web, experimentation and VoC tools.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
Better Together series
This series of one-pagers explore the relationship between DXI and product, APM, web, experimentation and VoC tools. This was created as a supplement to the How to complete your tech stack with digital experience intelligence ebook.
Everything you need to know about digital experience analytics series
This project was created to educate and drive brand awareness of digital experience analytics (DXA) for Asian markets. I took on this project (originally meant to be a blog post) shortly after I joined the company and expanded it into an ebook and 5-part, vertical specific one-pagers.
The Cost of Doing Nothing
Based on a H1 messaging I developed for the APJ region, I developed this piece for LinkedIn to utilise it's newer multi-page carousel format. Similar to the messaging, this piece details why it's imperative for brands to act now and tap into the power of digital experience intelligence in order to stay competitive.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
2023 Travel & Hospitality Benchmark Report
A spinoff of our popular 'Benchmark Report', this T&H focused whitepaper highlights key industry digital metrics from the previous year, and includes tips and insights to beating these benchmarks.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
How to complete your tech stack with Digital Experience Intelligence
This ebook educates readers on where digital experience intelligence (DXI) sits in a tech stack, and how it supports other tools to drive more ROI. Accompanying this piece are 5 separate one-pagers that explore the relationship between DXI and product, APM, web, experimentation and VoC tools.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
This project was conceptualised by me and written by a freelancer based on an outline I created. I copyedited the ebook and worked closely with our product and solutions teams to develop the outline.
This ebook was directly responsible for winning new business in a previously untouched market.
Better Together series
This series of one-pagers explore the relationship between DXI and product, APM, web, experimentation and VoC tools. This was created as a supplement to the How to complete your tech stack with digital experience intelligence ebook.
Everything you need to know about digital experience analytics series
This project was created to educate and drive brand awareness of digital experience analytics (DXA) for Asian markets. I took on this project (originally meant to be a blog post) shortly after I joined the company and expanded it into an ebook and 5-part, vertical specific one-pagers.
The Cost of Doing Nothing
Based on a H1 messaging I developed for the APJ region, I developed this piece for LinkedIn to utilise it's newer multi-page carousel format. Similar to the messaging, this piece details why it's imperative for brands to act now and tap into the power of digital experience intelligence in order to stay competitive.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
The post garnered over 25K+ organic impressions and a 30% engagement rate, outperforming all other organic posts.
2023 Travel & Hospitality Benchmark Report
A spinoff of our popular 'Benchmark Report', this T&H focused whitepaper highlights key industry digital metrics from the previous year, and includes tips and insights to beating these benchmarks.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
I wrote it working closely with our data and product team, as well as interviewing external stakeholders.
CASE STUDIES
How optimizing home page content helped Early Settler realize 50K revenue uplift in just one month
This case study was written by me and validated with our customer success team.
How Ecosa used insights from Contentsquare to drive experimentation and increase conversion
I conduced the interviews for this case study, wrote it and worked with our production team on the editing process.
How Mitre 10 used Contentsquare to drive experimentation and improve conversion rates
I conduced the interviews for this case study, wrote it and worked with our production team on the editing process.
This 5-minute filter optimization update earned Modibodi an additional $10K a month
This case study was written by me and validated with our customer success team.
How R.M.Williams combines data and design to optimise the user experience
I conduced the interviews for this case study, wrote it and worked with our production team on the editing process.
VIDEOS
The Food Story: Episode 1
This mini 2-part series features Masterchef Singapore winner Zander Ng as he explores the future of food in Singapore. In this episode, find out how these companies are helping Singapore achieve its 30by30 sustainability goals and what farming in an urban jungle looks like.
This project was conceptualised and managed by me, working closely with an external PR agency and video production house to execute. The project was developed as part of brand awareness for Singapore's largest Food, Hospitality and Beverage trade show.
This project was conceptualised and managed by me, working closely with an external PR agency and video production house to execute. The project was developed as part of brand awareness for Singapore's largest Food, Hospitality and Beverage trade show.
The Food Story: Episode 2
In the last episode of The Food Story, Masterchef Singapore winner, Zander Ng meets 2 Singaporean companies that are changing the way we drink. Think science meets traditional Asian herbs, and sustainable beer that is brewed from… leftover bread? Watch on to find out.
The Future of HORECA: Kitchen 4.0
In this 2-part series, join chef, author and TV personality, Audra Morrice as she steps into the kitchen of the future. From robots that cook to kitchen appliances that can communicate with each other – the robots are taking over, but in a good way!
This project was conceptualised and managed by me, working closely with an external PR agency and video production house to execute. The project was developed as part of brand awareness for Singapore's largest Food, Hospitality and Beverage trade show.
This project was conceptualised and managed by me, working closely with an external PR agency and video production house to execute. The project was developed as part of brand awareness for Singapore's largest Food, Hospitality and Beverage trade show.
The Future of HORECA: Sustainability 4.0
In the last episode of The Future of Horeca, host Audra Morrice discovers what hotel giants Fairmont Singapore and Grand Hyatt Singapore are doing to make the world a greener place and explores sustainability initiatives that might drive the future.
WEBSITE
DX Best Practices
This microsite features 20 stunning examples of what a great digital experience looks like across the customer journey. This project was written, developed and managed by me, working closely with our UX, design and web development team to bring it to life.
This piece is used globally by sales and business development teams and shared with prospects as brand awareness and as part of regular content nurtures.
This piece is used globally by sales and business development teams and shared with prospects as brand awareness and as part of regular content nurtures.
The Making of a Chef
How do you define a chef? Is it his work ethics, the cuisine from his kitchen, or simply a culinary philosophy he espouses? This feature was done in collaboration with a Singaporean culinary school, following the journey of 6 chefs throughout the various stages of their career.
Inspiring Creations
To create awareness for the launch of the limited edition The Macallan Edition No. 2, four exceptional local characters were brought together to create a curated dining experience for four winners. This digital-led campaign was hosted on social media and culminated in an offline dining experience.
I conceptualised this campaign and wrote the copy for this page.
I conceptualised this campaign and wrote the copy for this page.
ARTICLE WRITING
Raja Ampat: A world away
A travel piece on Raja Ampat, an Indonesian archipelago in West Papua that is home to the second largest biodiversity of marine life in the world.
The truth about living in Bali no one tells you about
In 2017, I moved to Bali. This is the truth about living in "island paradise".
Forget Paris and head to Lille for the weekend instead
A travel guide to spending a weekend in Lille.
Guide to dining out in Morocco
A guide to the art of dining out in Morocco, even if you don't speak French. This is the first of a 3-part series covering dining, transportation and navigating the medinas of Morocco.
The Argument for Lab-Grown Foie Gras and Its Place on Your Plate
My thoughts on Parisian start up GOURMEY's lab-grown foie gras, and whether it has a place in fine dining.
The Dying Art Of Turntablism
A look into the dying art of turntablism in Singapore.
The surreal world of Lia Barrett
A feature on underwater photographer and editor Lia Barrett on her stunning series, Underwater Walkers.
Essential Tips For An Outdoor Fashion Photoshoot
Everything you need to know before heading for an outdoor photoshoot.
Are you body positive or blindly celebrating obesity? Here's the difference
An article that explores the nuances of the body positivity movement.
Photographing Mongolia: Respecting Its Wildlife
(1/3)
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
Photographing Mongolia: Majestic Wildlands
(2/3)
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
Photographing Mongolia: Nomads and Eagle Hunters
(3/3)
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
Content marketing piece for the launch of Canon's EOS 5D Mark 4 camera in Asia. The 3-part series included videos, articles and social media posts that follows a photographer's journey in wild Mongolia as he shoots her wildlife, people and landscapes.
SOCIAL MEDIA
@myeggsmytime
This page was created in response to an article published in Singapore that quoted the National Council of Churches calling women who choose to undergo egg freezing as 'selfish'. At this time, egg freezing was banned.
This was my first dab at activism. I also launched a petition and worked closely with a local MP who was fighting to overturn the laws. Today, egg freezing is legal in Singapore.
This page garnered over 2K followers organically almost overnight.
This was my first dab at activism. I also launched a petition and worked closely with a local MP who was fighting to overturn the laws. Today, egg freezing is legal in Singapore.
This page garnered over 2K followers organically almost overnight.
@oatside
I developed the content strategy and tone of voice for Oatside's social channels. Over the course of the 7 months I was with the company, I grew our following organically to over 20K followers.
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